Tuesday, January 11, 2011

Everything You Need to Know About Business Plan Development, Length and Packaging

Business Plan Length

A Comprehensive Business Plan Write will distinctively be over 50 pages and can be upwards of 100+ pages.  This is highly dependent on the size, background and sophistication of the business, venture or project.  From the Comprehensive Plan it is a simple task to form your Ancillary Plans, such as a Funding Business Plan.  Ancillary Plans typically are no more than 30 pages with 20-25 pages being the goal.  Ancillary Plan brevity forces you to decide what is most important and necessary for the type of plan and the intended audience.

Business Plan Writing and Development Time

300 Hours to Write Business Plan would be the upper limit in most circumstances with 75-100 hours being a typical range.  Again this depends on the scope and complexity of the Business Project. If you use the services of a  Business Plan Consultant, then you can share the time estimation roughly 50-50.

Business Plan Packaging Tips

1)     Clear Front Cover, Dark back cover, bound
2)     Cover distinctly denotes the Type of Business Plan (i.e. Funding Plan), Your Company Name and name of the Venture Project.
3)     First page should contain any Disclaimers, Non-Disclosure Requirements and Proprietary Protections. 
4)     Well organized Table of Contents
5)     Organized by Sections and corresponding sub-sections
6)     Cover Letter accompanies the Plan with Hot Button highlights for the specific reader.
7)     Use a Long Version Executive Summary, Fact Sheet, Venture Overview, Investment Overview and / or  Loan Summary (as applicable for your type of deal and targeted reader) to solicit interest.  Follow up with the Business Plan if serious interest is obtained, afterwards having your Non-Disclosure Agreement signed (if applicable and really necessary—unnecessary NDs turn off potential investors).
8 )     Neat.  No sloppiness or errors.  Good Grammar and Punctuation.
9)     Use concise nomenclature.  This is a business document, not prose.  Don’t be too technical for external plans.
10)  Have paper copies, email version and online versions.  When sending a Paper Copy to somebody, also include a DVD so different parts can be printed off as requisite for department or committee review.
11)  Keep your Loan Package and the Business Plan as separate documents.  The Loan Summary should go with the Loan Package and the one sheeters (Venture Overview, Fact Sheet and Investment Overview) should accompany the Business Plan (these summaries can be used as standalone documents as well).  
12)  The Business Plan Package is specific to the audience.  Include Sections specific to that audience’s requirements and interests. Each Write a Business Plan is packaged and edited for the Type of Plan and customized for the audience.  Select the particular sections from your Comprehensive Plan and adjust as necessary to target the audience and use.

Some Examples of Specialized / Ancillary Business Plans

a)     Funding Business Plan:  i.e. for Lenders, Venture Capitalists, Investors, Finance, etc.
b)    Strategic Plan:  i.e. For the Strategic Planning Team, Sales director, Strategic Partners, Suppliers, Customers, etc.
c)     Marketing Plan:  Internal Company Version and External Version (i.e. for Customers).
d)    Sales Plan: Combine the applicable parts of the Strategic & Marketing Plans for your Sales Division.
e)     Supplier Plan
f)     Customer Plan
g)    Distributor Plan
h)     Government Relations Plan
i)      Public Relations Plan
j)      Technical Plan
k)     technology Plan
l)      Joint Venture Plan
m)   Strategic Alliance Plan
n)     Product Development Plan

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